So many amazing connections can be made online. Many may even wonder why they should ever have to step foot outside of the comfort of their digital world. Everything is literally at our fingertips. However, if you want to grow a digital business, we can’t emphasize enough the importance of attending conferences and of meeting peers in real life.
Businesses are made up of people, and there’s nothing quite like meeting up face to face.
Here are 3 reasons why you should attend conferences
Network with peers. Commenting and liking content online isn’t enough. Developing relationships with like-minded people is a great way to support one another, develop friendships and possibly collaborate.
Learn from one another. Whether it’s a peer or brand speaking, there’s much to learn about the ins and outs of the digital landscape. Even if you have plenty of experience yourself, hearing a fresh perspective is refreshing and inspirational, which can lead to more productivity.
Related post: Why you need a media kit
Meet the brands. Like we said, brands are made up of people. There’s nothing like making a connection with them in person. It makes following up with your media kit or sales deck that much easier, which may led to collaboration. Hey, ya never know unless you go!
Conferences are expensive, we know it. But you have to see it as an investment. If they’re just way too out of the right now, try smaller local events or offer to volunteer. Either way, consider attending at least one this year. We promise, your ROI will be worth every penny!