If you’re looking to grow your blog and work with brands, a media kit is a very important piece of your marketing puzzle. It is a representation of your work and accomplishments all in one. It helps brands and editors get a sense for who you are and what you can offer them.
In most cases, media kits are used by large companies/brands (aka press kit) and publishers (aka advertisement). As a blogger you’re a bit of both – part company, part publisher. So, why wouldn’t you have one?
A media kit is a comprehensive, visually compelling marketing tool that highlights your work, audience, accolades and stats to a potential partner. It also shows that you are a pro who is serious about their work. As someone who has worked in influencer marketing for close to 8 years, professionalism is a very valued trait that many agencies and brands remember when it comes time to vet influencers.
What should your media kit include?
Your media kit should include a short bio, contact info (all your social media and email), work examples you’re proud of, branded graphics and highlights that illustrate how great it will be to work with you!
What are the benefits of a media kit?
There are so many benefits to having a great media kit. Here are just a few:
- It introduces your brand immediately – color, style, photos, logo, design.
- It shows you are a boss who knows a thing or two about being professional
- It answers any questions about your blog’s content
- The kit cuts down on long emails and helps you get straight to the point
There are tons of templates online you can purchase, including a few freebies on Canva. We also offer custom-made media kits here to help you shine, if you’re looking to have a top-notch marketing package.