Who doesn’t love Instagram? It’s such a great way to show off your creativity, know-how and business chops! But there are a few things to keep in mind before you hit that Share button!
Here are the Do’s and Don’ts of Instagram
Use someone’s photo without a tag
If you don’t tag the owner of a photo you snagged, it’s basically plagiarism. Whether it’s an image or quote, always that original poster.
Use outside apps to post
Instagram is really adamant about keeping it a hands-on app. If you notice, a third party app, like a reputable scheduler or shopping service, won’t post directly to Instagram. It will copy your content for the gram but you still have to manually paste it in.
Related post: 5 tips to step up your Instagram game
Use a comment bot
It’s too obvious. Have you ever seen or received a comment “gorgeous!” for a picture that had nothing gorgeous in it (like a broken arm!)? Chances are it’s a commenting bot. They’re actually not allowed by Instagram, and you don’t want your account flagged for something like this.
Use too much filter
Filters are great for a cohesive look throughout your feed. But be careful! You don’t want your image to lose quality because you added too much grain or color alteration.
Use the “Follow and Unfollow” strategy
This is another giant obvi. And if the poster has a small amount of followers they’re going to notice it even more, which makes the follow/unfollow method pretty annoying to them. You may end up getting blocked instead! Offer up a thoughtful comment if you’re hoping for a follow.
Use random (or too many) hashtags
There’s an art to hashtagging. You want to be specific, but not too specific. You want to be broad, but not too broad. No matter what you do, don’t be random and don’t overdo it.
Look for accounts that are similar to yours, and comment on their content. Not only will the poster see your reply but so will other commenters. It’s one of the best ways to get some eyeballs on your account.
Unless you are creating a very specific curated feed with niche content (cultural, shopping, quotes), it’s best to create your own original content. There’s nothing more original than your point of view.
Related post: 5 Instagram accounts for Entrepreneurs
Be consistent – If you want to grow a following, post consistently. Publish at least one piece of content daily and share on Stories. The smallest moments make for the best stories!
Be mindful of posting times – The new algorithm is a lot more sensitive to posting time. There are many different apps (like Plann) that provide you with information regarding the best posting times for you. See it like a party. You wouldn’t show up when it’s over, right?
Post quality content
If you have to decide between posting a bad photo because you want be consistent and not posting at all, we say opt for the latter. Quality over quantity is the way to go.
Best thing about Stories is the freedom and ability to share slices of life. It’s also a great tool that will keep you top of mind when people log in.